Last Updated on April 26, 2022 by studiob2
Want the smartest card that can bring unlimited information about your brand right to your target market’s fingertips? Then it’s time to consider adding QR codes on business cards! Here’s what you should know about this unique marketing strategy!
What Exactly Does QR Mean?
QR stands for quick response, and they were originally created to take the place of barcodes on items at grocery stores since they can store a large amount of information. With a smartphone camera, anyone can capture the code and quickly access info.
Why Should You Use QR Codes on Business Cards?
There are many reasons to add this not only to your cards but to nearly any marketing material, from postcard mailers to t-shirts – yes, even apparel! Here are three of the top reasons to use these machine-readable labels that pack a powerful marketing punch:
- They’re so easy to generate. A simple online search for a QR creator allows you to quickly make your code that links to any information you want to share in just a few clicks of the mouse.
- They’re free! There’s no reason not to give it a try! You can even use tracking software to find out how often the code is used to determine whether it’s an effective marketing strategy. Plus, they never expire, so your information will never be outdated.
- You can attract tech-savvy consumers! While younger generations may find paper business cards outdated, you can win them over with technologically advanced cards. By handing out cards with QR codes, you show that your company stays up to date with the times, which is very important when it comes to creating a lasting impression.
If you run a restaurant, you can give guests a business card with a code that links to your menu in lieu of physical menus, which many in the food industry have done during the pandemic as a way to reduce the spread of germs. Plus, your customers can save your card to quickly order carry out in the future. Photographers can link to their portfolios, real estate agents can link to their listings, crafters can link to their Etsy shop, professionals can link to appointment scheduling – the possibilities are endless!
To Put QR Codes on Business Cards and Other Marketing Material to Work for You, Choose Studio B2!
Call us today at 954-854-6148 to learn more about how we can help take your brand to the next level. With a free strategy session with our top creatives, you have nothing to lose and so much to gain!