Last Updated on March 1, 2022 by studiob2
Before reading this post, Custom Photography vs Stock Photography, check out 2 Marketing Challenges Small Businesses Face and 5 Tips for Branding Consistency for Small Businesses, Parts I and II in our 3-part series now!
Photography is a very important branding component. You can use it to showcase your products, shine a light on your team, and support digital and print marketing materials. It offers your customers an opportunity to see themselves using your products or services, making them even more likely to engage with you. You have options when it comes to images for your marketing material, but not all is created equal. So, custom photography vs stock photography: which one is the better choice to help your biz get a leg up on your competition?
What Is the Difference Between Custom Photography vs Stock Photography?
Stock photography consists of photos that are licensed so that anyone can use them. These photos can be of virtually anything from nature to food to scenes of people. They tend to be fairly versatile and generic, so that they can be used for a number of purposes.
Custom photography is photography from someone that you hire specifically for your business. It may showcase your products or demonstrate your services or support your brand. This type of photography is great for really showing off your brand in the way that you want.
While stock photography can sometimes be useful if it is used sparingly, custom photography is often more effective at attracting and maintaining customers.
Why Should I Avoid Stock Images?
Often, the same stock photos may be used by competing businesses because they are offering the same services. This can degrade the quality of that business in the eye of a customer. So, while stock photography may seem cheaper than custom photography, it could end up costing you in the long run. You may lose potential customers, and you may have to spend more money on fitting those photos into your branding material.
Why Is Custom Photography So Effective?
Custom photography gives you the opportunity to use photos that are created specifically for your products and brand. Rather than trying to find stock photos that can be fitted to your needs, custom photography can feel less forced and more true to your brand.
While other brand elements, such as words and colors can resonate with your audience, photos work on a different level. People connect more with photos than they do with other brand elements because they can grab and hold a customer’s attention. Photos can communicate a lot of things that words alone can not convey. As the saying goes: a picture is worth a thousand words. Hiring a professional photographer ensures that you get high-quality photos that are personalized to your business.
For All of Your Photography Needs, Trust Studio B2 to Provide You With Outstanding Custom Photography!
Want to know where you should go to get custom images to help give you a competitive advantage and boost your business? Choose Studio B2 to make sure your photography that stands out from the crowd. Call us today at 954-854-6148 to book your consultation with our creatives!