Last Updated on March 1, 2022 by studiob2
Running a small business can be very fulfilling and lucrative if you do it right. Unfortunately, to succeed, you first have to contend with a number of challenges to your business. Some of these challenges can come from outside forces, while others can come from hard decisions that you need to make. Here are two of the most common marketing challenges that small businesses commonly have to deal with.
1. Marketing Challenge Small Businesses Face: Inconsistent Branding
The key to success as a small business is developing and maintaining a strong and consistent brand through your logo and all other print and digital materials. This is because a strong brand helps your clients quickly understand what your business is all about. Your customers are also more likely to remember you for future purchases or refer their friends if you have a memorable brand.
That is a lot of components to keep track of when it comes to coordinating your business identity. However, it is important that you do not let any of the components of your brand fall out of step with the other. One of the biggest threats to a strong brand is inconsistency in your branding materials.
This is because inconsistent branding will make you less interesting and memorable to your customers. They are less likely to establish a long-term relationship with a business that does not have a clear identity. Some examples of inconsistent branding include printed materials that do not match together and printed materials that do not match digital media.
2. Another Big Challenge: Impersonal Stock Photography That Your Target Market Doesn’t Connect With
Business is, at its core, all about connection. As a small business, you do well based on how well your customers feel like they can connect with you. One of the biggest ways to help your customers feel like they can see themselves engaging with your brand is through photography.
Pictures provide the opportunity for your customers to see someone like themself associated with your business. When you have high-quality photos taken for your business, you are accurately representing your brand and connecting with your target customers.
One of the common marketing challenges that many small businesses face is using stock images that are not specifically catered to their business. This tendency is understandable, since using these images can be cheaper.
However, by using generic photography you may be losing more money in the long run. This is due to potential customers not engaging with your business as a result of vague photos.
So, How Do You Solve These Concerns? Stay Tuned!
If you want to learn how to avoid these marketing challenges or resolve your marketing issues as a small business, keep an eye out for our next two posts this month coming soon in which we address each one of these two concerns in their own posts, 5 Tips for Branding Consistency for Small Businesses and Why Choose Custom Photography vs. Stock Photography! Studio B2 can be contacted at 954-854-6148 to help with all of your print and digital marketing needs!