What Is Environmental Graphic Design? Why Is It Important?

July 18, 2022 studiob2

Last Updated on July 18, 2022 by studiob2

While searching for a graphic designer, perhaps you’ve stumbled upon a new phrase you’ve never heard of and wondered, “What is environmental graphic design?” That’s a great question, and we’re glad you asked! Here’s the scoop!

What Is Environmental Graphic Design, and Why Is It Important?

No, it doesn’t have anything to do with nature, as its name might seem to imply, but rather the environment in which the design is used.

Environmental graphic design strategically utilizes design elements such as typography, color, and photographs / images to craft a story within an interior or exterior physical space that speaks directly to its intended audience.

It’s important for brands that really want to stand out to utilize environmental graphic design in everything from outdoor signage on your building that invites your target market in to way finding information signs that direct people where you’d like them to go.

The most important thing to remember is that to be effective, an environmental graphic design must provide valuable information that is easily understood and embraced. For it to be even more effective, it should be unique, consistent with all other branding materials, and memorable.

How Do You Choose an Environmental Graphic Designer?

To find the best, you need to know what skills to look for. Your graphic designer should have a portfolio with examples of their work to showcase their skill. But, that’s not all they need. They should have excellent communication abilities, understanding how to ask you the right questions to ensure they understand what you want and need from your design. You may not even know what you want exactly, but they should be able to gain an understanding of how to achieve your project goals.

Additionally, they should answer questions fully in a way that you understand, as well as be able to explain their creative process to you. Don’t just talk to them online – speak with them either on the phone or in person to get to know them better.

With that in mind, now that you have an answer to your question, “What is environmental graphic design,” it’s time to speak with a professional! So, make the call today to Studio B2 for the best in the business!

Contact us at 954-854-6148 to speak with our environmental graphic design creatives. During our complimentary strategy session, we’re sure you’ll see why so many brands choose us to deliver their message through graphic design!