Last Updated on June 30, 2022 by studiob2
Color psychology, which is the study of how colors are linked to human behavior, has a lot of anecdotal evidence to support it even though not much scientific study has been done on the subject. What we do know is that color-emotion associations exist, and certain colors may inspire you to be more creative (yellow and purple), while other colors help imply honesty and trust (white and blue). This makes the colors you use in your graphic design in Boynton Beach very important when working on your branding materials.
How Do You Use Color to Your Advantage in Graphic Design in Boynton Beach?
Given the above information about the color blue, it’s no surprise that 33% of the world’s top 100 companies ranked by brand value use it in their logo. Coming in second? The color red, associated with love and pleasure. Interestingly, 95% use only one or two colors. These top companies know how important it is to use color strategically.
So, how exactly do you do that? It depends on your business and who your target audience is. What type of feelings do you want to create in your brand users through your logo and other design elements? Start by choosing your color(s) based on that.
Here are common color-emotion associations used by top brands and what the message is behind their color usage.
- Red: Excitement / Love / Pleasure / Youthfulness (Coca-Cola, Lego, Netflix, Target)
- Orange: Cheerfulness / Confidence / Friendliness (Amazon, Nickelodeon, starz)
- Yellow: Optimism / Clarity / Warmth (National Geographic, Nikon, Ikea)
- Green: Peacefulness / Growth / Health (Animal Planet, Starbucks, Whole Foods)
- Blue: Trust / Honesty / Dependability / Strength (AT&T, Lowe’s, Walmart)
- Purple: Creativity / Imagination / Wisdom / Luxury (Claire’s, Hallmark, Instagram)
- Grayscale: Balance / Calmness / Neutrality (Honda, Puma)
There is more to it than simply picking a primary color. You also need to consider shades, or hues of color, when choosing. This is why you should hire a graphic designer to help with branding. They learn all about color relationships, color-emotion associations, using contrast to your advantage especially if you’re adding text, color trends, and the many other aspects that go into creating an aesthetically pleasing design that really speaks to your audience.
Ready to Elevate Your Brand Through the Power of Color? Let’s Communicate to Your Audience Through Color Together!
For intentional, creative graphic design in Boynton Beach that speaks to the emotions you wish to evoke in your target audience, choose Studio B2! Our creatives would love to work with you on your next project to advance your brand through color imagery and other design elements. Call us today at 954-854-6148 or request an appointment online now for your free branding strategy session!