Last Updated on July 6, 2021 by studiob2
Good digital design protects and promotes your brand identity. Digital images are likely the first contact a customer has with your brand. And images speak volumes! So, make sure your digital designs are saying the right things about your product or service, because there’s nothing worse than conveying the wrong message when marketing. Here are six elements of good digital design in Fort Lauderdale.
1. Start With A Strong Logo
The logo is your identity and the way you communicate your brand’s vision. And it’s often the first thing people notice. Of all your images, the logo is used most often. So, make sure it’s a strong representation of your brand and values. Images and colors have profound psychological impact, so consider your options carefully.
2. Use Relevant Design
Good digital design needs to be relevant to the nature of the business. For an upscale clothing retailer, the digital design work should appear just as elegant as the garms. The design must match the essence of the product or service being offered so it targets the type of customer you’re after.
3. Make It Memorable
Set your image or logo apart from the competition. Make it different and memorable. The last thing you want is to be confused with a competitor. Consider refining common fonts or using a custom font with a creative flair.
4. Be Sure Any Text Is Legible
You’ve probably seen a design where you weren’t easily able to read the text. Don’t keep your customer guessing – make sure the design of any text element is easy to read and quickly understand.
5. Consider Future Applications
We often think of logos as stationary images. But in this digital age, logos are often animated for impact. Good digital design offers the possibility of motion. Be sure your logo or other digital elements have the ability to be animated and still look amazing or playful or whatever you may need for future promotions.
6. Hire a Pro for Your Digital Design in Fort Lauderdale
Want to ensure your digital design is making the right statement? Then, hire a professional designer! At Studio B2, our experienced designers understand color theory and psychology, and know how to use all aspects of design to communicate your brand and identity with customers. Contact our pros for digital design in Fort Lauderdale today at 954-854-6148.