You know that rebranding your business is sometimes vital for the wellbeing of a company. However, there are specific things that you should and should not do when planning your rebranding strategy. Here are some steps the most successful companies take to successfully rebrand your business, as well as some common mistakes that companies make.
1. Determine Your “Why” for Rebranding Your Business
Rebranding can have many positive outcomes. However, going into a rebrand without good reason(s) can be a drain on your resources. Take some time to make a list of the reasons you want to rebrand, and make sure they are specific.
2. Do Market Research Before You Rebrand Your Business
Market research is an important step when it comes to planning to rebrand your business. It allows you to know which areas need improvement and which areas are solid. Use this information to learn about what your existing customers need and how you can attract new customers.
3. Assess and Change Products / Services
Take a look at what your company does, and consider whether you should make changes. Consider whether you should remove or add any products or services so that you can more fully appeal to your customers.
4. Implement Marketing Changes
Rebranding requires a multi-pronged approach. Changing your offerings can make a big difference, but adjusting your marketing and brand identity can make those product changes easier for you to implement. It is important to make sure that the products and marketing work in tandem.
5. Stay Focused
It can be easy to want to try many strategies when it comes to rebranding. However, staying focused can lead to an impressive difference. Rather than ending up with a confusing company message, you can achieve a coherent, trustworthy brand.
Here Are 3 Common Mistakes That Can Make Rebranding Your Business Backfire
1. Lack of Commitment
When you choose to begin a rebrand, it is important that you commit to seeing the full process all the way through. If you make a few changes, you need to make changes to all necessary areas. Failing to do this can make your company seem disjointed and poorly managed.
2. Rebranding for the Wrong Reasons
There are many valid reasons to rebrand your company. However, companies can also rebrand for reasons that will not serve the company in the long term. For example, some change their name in an effort to increase their appeal but that name does not stay true to the company’s goals.
3. Causing Whiplash
While making changes is an important part of the rebranding process, making all those changes at once can be confusing for customers. Instead, make changes strategically and carefully over a period of time.
Enlist the Help of Experts for Success When Rebranding Your Business!
Visit Studio B2 so you can make all the right moves when you want to rebrand your business. We use our experience to point our clients in the right direction and to help them avoid pitfalls. Call 954-854-6148 to book your rebranding consultaiton with us today!