Trade Show Marketing Part 2: What Print Materials Should You Display on Your Table in Addition to Business Cards in West Palm Beach?

November 22, 2021 studiob2

Last Updated on November 22, 2021 by studiob2

You may think that printed material is obsolete these days, but it is actually still very important to have some printed materials at your trade show booth. Every company has a lot of accounts to follow, but not everyone has a beautiful, well-thought-out pieces of printed material. You may think that this category material only extends to business cards in West Palm Beach, but there are a lot more options than that. Unique print can help you stand out at a trade show, and this can bring you more customers.

But first, be sure to check out our post, Trade Show Marketing Part 1, if you haven’t already! 

Think Outside the Box With Custom Creative Gifts for Visitors!

Depending on your brand, you may think of printed materials that would uniquely suit you. For example, if you make specialty bedding, you may want to create novelty pillowcases. Or, if you create gardening supplies, you could print custom seed packets or garden signs. Whatever your trade, there are probably fun options that you can make to draw people to your booth and also remembering you long term.

Additionally, These Staples Are Always Great to Have at Trade Show Booths!


Pens are a popular item to have custom printed and there are a number of reasons for this. Pens are highly functional for everyone and it is easy to fit the information you need to communicate on a pen in a tasteful manner. You never know when someone is going to look down at their pen and rediscover exactly the service they are looking for. That service could be yours!


While smaller items are great for getting your name and contact information out there, brochures are a fantastic option for providing people with a bit more information about your services. A well-designed brochure is a great way to convey your brand and provide a clear, concise story about what your company can do for an interested party. 

Stress Balls and Fidget Toys

These items are in a similar category as pens since you can not put a ton of information on them but they are an item that people will interact with frequently, and so you can still reach a lot of potential customers. These customers can then use the name and contact information on the items to find out more information about you. 


Clothing items including shirts, hats, and wristbands are a fantastic way to get your name out there while reinforcing your brand. Make apparel desirable enough so that someone would want to wear them even if they are not familiar with your brand.

For Top-Quality Printed Materials, Including Business Cards in West Palm Beach, Choose Studio B2!

Come to Studio B2 to learn more about the possible creative printed materials you could get for your next trade show. We are committed to helping you create the perfect printed materials that are true to your brand and that will help you draw in new customers. To take your first step towards standing out at trade shows, make an appointment by calling 954-854-6148.