Last Updated on September 26, 2022 by studiob2
Short links are a powerful tool for condensing website addresses and making the internet even more accessible, sharing valuable information, products, and services while making this content easier to navigate. They help inspire trust in your business and can be easily remembered when shortened with your brand name. The question is, how do you use short links, also called branded links?
Here Are 5 Ways to Use Short Links in Branding Recommended by the Pros
1. Digital Marketing
Ads, particularly online, limit the amount of words and characters you’re able to use. The goal is to condense information. Shortening your links in online markwring saves space, plus gives your audience a surefire route to your website. Branded links can include specific information that is concisely displayed.
2. Emails
If you run a business, then you’re very familiar with the amount of emails sent on a daily basis by now. Why not take advantage of this necessity by incorporating calls to action paired with short links, directing the recipient to your content in a way that conveniently contains branding info?
3. QR Codes
Did you know that you can use short links in QR codes? While this will vary depending on the service you use to shorten them, QR codes generated with the services are equipped with their very own short link, helping you connect people with your business in mere seconds.
4. Social Media
Social media is a must in the modern age, to both advertise your content and communicate with your audience. Many social media websites and apps, including Instagram, Facebook, and Twitter, give you the ability to use branded links, saving space and time while encouraging your audience to click on the custom words of your choosing!
5. Text Messages
Much like social media and emails, many brands are opting to include SMS text messages as part of their communication, either to notify their audience or market their content.
Branded links used for SMS messaging delivered straight to your audience’s phone can generate a high volume of unique clicks for fast and easy engagement personalized to your clients, customers, or other parties.
For More Expert Tips on How to Use Branded Links in Marketing Materials, Studio B2 Is Here to Help!
This is just the tip of the iceberg! Studio B2 is here to help you navigate the world of branded links with creative yet practical ways of using them. Contact us at 954-854-6148 to learn additional branding techniques that are powerfully effective!
