What is content repurposing?

Last Updated on April 18, 2023 by studiob2

A smart brand management strategy does not see digital assets as transient resources. Creating marketing and production material allows businesses to accumulate enormous asset libraries that are valuable long after they have been used. Instead of being destroyed or filed away, these resources could be given new life and a use for many years to come in a number of different ways.

Repurposing content is the practice of leveraging already-existing assets that have been used in one format or channel to produce new content in another. For instance, a picture used in a blog post one day might become the background of a social media post the next, while video clips can be divided into smaller chunks to use on other platforms.

So, why reuse or repurpose digital assets?

1. Broaden production

It’s astounding how much content there is to consume across the digital realm. To keep up with the never-ending need for information, firms must expand their brand asset collection along with them. Even a small content team can keep up with that demand by repurposing current content in novel and distinctive ways rather than being forced to invest all of their resources in producing new materials.

2. Control expenses

Multimedia material is expensive for organizations to produce. Production costs apply to any digital media, including images, audio recordings, artwork, and animated graphics. Even larger companies will quickly run out of room if they have to create distinct assets for every campaign and channel. Resourceful companies can maximize the potential of their content collection and their existing finances by carefully repurposing their assets.

3. Time management

Content creation requires time. An organization typically can’t recruit collaborators right away, whether it uses an internal team or third-party vendors to develop content. This may result in marketing teams missing out on opportunities and time-sensitive deadlines. Creative teams can react to the market and interact with customers much more quickly if a system is in place to quickly discover and repurpose materials.

4. Brand consistency

Maintaining a high standard of quality and consistency while producing any form of content is difficult. Ensuring everything remain compliant and nothing violates brand standards and enters the public view is a crucial component of any successful brand management strategy. By enabling the reuse of existing assets, users can be certain that all the resources they have access to have been reviewed and approved and are compatible with the existing material.

As industry leaders, our experience has taken us around the world, fueling our desire to provide the attention and experience our clients deserve.  Contact the team at Studio B² today to discuss your brand management strategy and help you reuse your assets more effectively.